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Competences
Experience
General Manager
Pickalbatros White Beach Taghazout
2025-10 -
Lead operations of a 5‑star adults‑only resort with 262 keys and 320 employees. Drive revenue strategy and profitability, optimizing GOP performance and full P&L ownership. Oversee cost control, operational efficiency and implement guest‑satisfaction initiatives that improved rankings. Manage cross‑functional teams across front‑office, F&B, and engineering.
General Manager
Atlas Hospitality Hotel Les Dunes d’Or
2025-02 - 2025-07
Managed full hotel operations for a 435‑key property with 290 staff. Directed a comprehensive renovation and repositioning strategy, aligning the brand with luxury standards. Boosted guest‑satisfaction scores and key performance indicators through performance‑driven culture. Implemented cost‑control measures and revenue‑enhancing initiatives.
General Manager
Tui Blue Medina Gardens
2018-04 - 2025-01
Oversaw a luxury adults‑only resort of 182 keys, increasing revenue by 20 % through strategic initiatives. Led a €10 M renovation while ensuring full brand compliance. Achieved top‑tier guest‑satisfaction ratings within the TUI portfolio and turned financial losses into sustained profitability by improving GOP. Managed a multi‑disciplinary team and drove asset value creation.
General Manager
ANEZI TOWER
2013-02 - 2018-04
Directed operations of a mixed‑use property with 255 hotel keys and 80 apartments. Implemented new product standards that raised service quality and increased occupancy from 23 % to 65 % in two years. Restored profitability via commercial and operational restructuring and strengthened distribution and B2B partnerships.
Destination Manager
Destination Touristique Services
2010-10 - 2013-11
Managed operations for major tour operators (Der Touristik, Luxair, Dertour, Jet2, Kuoni) within a travel agency affiliated with the German Rewe Group. Negotiated contracts and represented the company internationally, enhancing market reach and distribution channels.
Director of Sales & Marketing
Odyssée Resort Zarzis Thalasso & Spa
2010-04 - 2013-11
Led sales, marketing, MICE, and digital distribution for a luxury hotel with integrated thalasso and congress centre. Improved ADR, market positioning and revenue streams. Managed hotel operations during summer 2012, raising quality standards and guest satisfaction.
Corporate Director of Sales & Marketing
Sangho Hotels
2001-09 - 2010-04
Directed commercial and marketing strategy across five hotels in Tunisia and Morocco. Represented the group at trade shows, negotiated tour‑operator contracts and managed international partnerships. Temporarily acted as hotel manager when required, ensuring continuity of operations.
Internal Auditor
Sangho Hotels
2000-06 - 2001-08
Established audit and control procedures for all internal processes. Developed risk‑based audit plans and ensured compliance with corporate standards.
Langues
Francais
fluent
Arabic
fluent
English
fluent
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